Introduction

Sea TV Network Ltd. is a well known name in the field of Electronic Media in the Heritage city of Agra. An ISO 9001:2000 Public Ltd. Company engaged in providing services of a Multi System Operator (MSO) to various local cable operators of Agra and adjoining areas. Within six years of its incorporation the company has experienced a high rate of growth and currently has the highest coverage of City Area.

Background

The Promoters of Sea TV have started the business of Cable TV distribution way back in year 1992 as a proprietary firm with only two channels however due to their positive business approach they gained a customer base of 800 from these two channels only. Since the Cable TV industry was in its expansion phase the demand for the new channels for new channels was increasing day by day hence Jain Brothers have set up another Headend with the capacity of 35 channels and was successful in gaining a customer base of 1200-1500 customers. Cable TV Industry has witnessed a paradigm shift when many Big Players have entered into the Cable TV business and many Free to Air channels have been converted into Pay Channels. In this era the sharp business acumen of Mr. Neeraj Jain came into play. He has already assessed that the time to come is of Multi System Operators, who shall dictate the terms of business in future. Seizing the opportunity Jain brothers have changed their status from Local Cable Operator (LCO) to Multi System Operator (MSO).